Book Review: Enchantment: The Art of Changing Hearts, Minds, and Actions
“Make your boss look good,” writes Guy Kawasaki, in his new book, Enchantment: The Art of Changing Hearts, Minds and Actions. “Sure, changing the world, delighting customers, and increasing shareholder value are all part of the big picture, but making your boss look good is your day-to-day job. You should do this within the boundaries…