Author: Elizabeth Harrin

Elizabeth Harrin is a Fellow of the Association for Project Management in the UK. She holds degrees from the University of York and Roehampton University, and several project management certifications including APM PMQ. She first took her PRINCE2 Practitioner exam in 2004 and has worked extensively in project delivery for over 20 years. Elizabeth is also the founder of the Project Management Rebels community, a mentoring group for professionals. She's written several books for project managers including Managing Multiple Projects.
The unbreakable bond: How outstanding service = brand loyalty

The unbreakable bond: How outstanding service = brand loyalty

One irrefutable reality stands out in the fast-paced world of business, where competition is tough and consumer expectations continue to evolve: outstanding service is the cornerstone that holds the customer/brand connection together. It’s true: what you know to be the case from your own interactions with brands is borne out by research. And unsurprisingly, excellent…