Author: Jo Ann Sweeney

Jo Ann Sweeney is a professional communicator, chartered marketer and journalist who advises change teams on winning the support of their sponsors, senior executives and end users. Typically, she has acted as communications lead on complex HR and technology projects for major corporations. Jo Ann is known for clarifying the complex and for persuading key stakeholders to get involved and actively support change.
Winning stakeholder support when time and energy are limited

Winning stakeholder support when time and energy are limited

ByJo Ann Sweeney

Why should project teams invest resources in communication activities is a question I’m often asked – both from people who are not convinced of the value, and also from those looking for the words to use with their leadership team. For me the crux of this question comes back to the raison d’etre for projects….